In 1984, Nike signed a five-year contract with Jordon, and regarded giving Jordon’s Nike stock and and wring his name “Michael Jordan” in the Nike shoes as the returns to him. Jordan's total value every year totaled up to $1 million. This is five times of ADIDAS or CONVERSE who promised. The two firms have thought Jordan just a product spokesperson, but never thought that he would become a kind of market strategy and the core of whole sneakers and sportswear line. "Fortune" magazine has published a piece of article that Nike signed such a contract was a big mistake, because of its poor financial situation at that time. But the results proved that this contract was a "victory" transactions, this was largely thanks to Jordan, and he exceeded many people expected. We can say that Jordon had a great influence on the prospects of NIKE.
With Jordan’s vitality, prestige and highly competitive level and exciting sports spirit, Nike just could step out of the running shoes circle and made its further promotion. What does it mear? That is Jordon who made Nike more famous than before and became the focus of the News media.
Almost overnight, even if you don't look from sales, Nike basketball shoes also became the leading high-grade products.
The original Nike Dunk shoe was inspired by previous Nike designs like the infamous Air Jordan. Here are tips on how to customize your own Nike Dunk Low.
A pair of customized Nike Dunk Low shoes makes an ideal gift. If you are feeling creatively challenged, consider shoes customized by other designers. Nike Dunk Lows are not the only Nike shoe style you can customize.