In 1985 Nike made a huge gamble on Michael Jordan. Before Jordan stepped on the scene, it was unheard of for a player to have his name on a basketball shoe. The first "Air Jordan" Nike basketball shoes came out in 1985, and the rest is history. Jordan's on-court success and immense popularity off the court helped him create the Jordan brand.
Since then Nike has released 23 different versions of the Air Jordan basketball shoe, in varying color schemes, including the Nike Jumpman shoes worn by college basketball teams, such as the North Carolina Tarheels. Air Jordans are marked by Jordan's Jumpman logo. As a demonstration of the popularity of Air Jordan basketball shoes, Nike still makes new versions of Jordan sneakers, even though he retired for good from basketball after the 2003 NBA season.
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